Company News, Marketing News

Gen Z Plans to Spend the Most On Black Friday

Klarna releases holiday shopping report for 2023.

Just in time for the biggest deals event of the year, shopping app Klarna debuted its Holiday Shopping Report. The data reveals Millennials’ spending resilience, the most popular shopping hacks of the year and more. Betting on Black Friday Black Friday remains a pivotal shopping event for US shoppers – particularly among younger demographics.  74% of US shoppers are sure or considering shopping on this day, including around 9 in 10 Gen Zers and Millennials (89% and 91%, respectively...

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